You have to run as fast as you can just to stand still. In biological terms, that’s the Red Queen Hypothesis, that has been used to explain the nature of competition, parasitism and even sex but it got its name because Lewis Carrol came up with the idea in Alice through the looking glass.
He must have foreseen our digital world. Today everybody has to keep up to promote their business digitally via stills, stories, video and more. Creating assets like that is what I do. At last I can share a little project from a couple of weeks ago. My friend Neville Stewart asked me to produce a little video to showcase the great work his landscaping business team does so he could share it with the world. This is a kitchen garden they designed and installed at Dunedin’s Mercy Hospital. Enjoy!